The photo sharing platform redefined how we communicate and do business, so it’s about time that we celebrated the Instagram net worth.
A hub for memes, giffs, videos, and millions of envy-inducing photos, Instagram is a titan of social media.
Its sneaky algorithms can almost read our minds in regards to what will amuse us.
As such, through calculations bordering on wizardry, it prioritises content it believes we’ll love.
In fact, according to Instagram:
“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”
Furthermore, it’s an unlikely birthing ground for entrepreneurs.
Their hilarious memes and giffs creates have garnered enough followers to prop them to celebrity status.
In fact, for any person or business to be an active part of the today’s social fabric, they have to be on Instagram.
Instagram net worth: from deejayer to social slayer
Surprisingly, founder Kevin Systrom never thought he’d join the ranks of billionaire start-ups.
His first career dreams actually focused on deejaying.
Yet, his mother had instilled in him a passion for technology. Upon adulthood, Systrom pursued engineering and management at Stanford University.
Fast forward after graduating university. Systrom worked at Google for three years before he realised that he wanted to be his own boss.
In his free time he had been developing a location-based, social sharing tool based on pictures. Systrom thought of it as a type of “instant telegram.”
Thus, he created the ubiquitous name of Instagram.
The app was an instant success.
Within 24 hours it received 25,000 users. At one, the onslaught of new members shut down its servers.
Additionally, Instagram’s popularity has increased to the point that it’s now commonly used verb.
Did you just take a cool picture of your lunch?
Then, Instagram it. Or ‘Gram it, depending on how cool you are.
If you can’t beat ‘em, buy ‘em
As such, celebrity endorsement through users such as Ryan Seacrest and Justin Bieber fixed Instagram as social media royalty.
In fact, its cultural presence became so strong, that it almost toppled Facebook.
However, Mark Zuckerberg, fellow entrepreneur and tech wiz, turned a threat into an opportunity.
He bought Instagram in 2012 for $1bn (£770mn).
Since then, pundits speculate that Instagram is worth over $50bn (£38.6bn).
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