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Jeff Bezos quotes on the key to success

We take a look at Amazon founder and multi billionaire Jeff Bezos quotes on how to create and maintain a successful business.

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.”

It’s a well-known fact that Jeff Bezos is extremely customer focused. He pioneers the idea that the customer is the main focus of the business, without them they are just a bunch of people in suits making decisions. Bezos often brings a spare chair with him to important meetings for ‘The most important person in the room’ - the customer. It focuses the meeting on what – or who – is their main priority.

Jeff Bezos Quotes on Customers

“Obsess over customers.”

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

“We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.”

Amazon always seems to keep one, or often two, steps ahead of its competitors. With its unlimited Prime next day delivery service, to same day delivery, within one hour delivery and Amazon are now pioneering the drone delivery service! How do they always beat the competition?

Jeff Bezos quotes on ideas and innovation

“It’s not an experiment if you know it’s going to work.”

 “If you double the number of experiments you do per year, you’re going to double your inventiveness.”

“You want to look at what other companies are doing. It’s very important not to be hermetically sealed. But you don’t want to look at it as if, ‘OK, we’re going to copy that.’ You want to look at it and say, ‘That’s very interesting. What can we be inspired to do as a result of that?’ And then put your own unique twist on it.”

“What’s dangerous is not to evolve.”


 The name ‘Jeff Bezos’ and the word ‘success’ go hand in hand. Undeniably, he is one of the most successful men on the planet. The world’s 3rd richest man obviously has a few pearls of wisdom on how to make your business a success.

 Jeff Bezos quotes on how to be successful

“If you don’t understand the details of your business you are going to fail.”

“Your brand is what other people say about you when you’re not in the room.”

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”

“Entrepreneurs must be willing to be misunderstood for long periods of time.”

“Wanting to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. Knowing that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.”

“Work hard, have fun, make history”

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