The global beverage brands are using smart packaging including bar-coded wristbands and augmented reality to connect with consumers. Smart packaging is moving beyond merely providing a product or the idea of selling a ‘solution’.
‘Connected’ rum bottles and cups that communicate with bar staff using the internet of things − interactive packaging is big business.
Forget the slightly irritating name.
Easter weekend could see youngsters gorging on enough sugar to seriously damage their health.
We handle food packaging multiple times a day, but what needs to urgently change in the packaging design industry?
With packaging playing an important role in determining the success of any product, an understanding of trends in the industry is vital to generating revenue.
Campaign testing, the rise of mobile and quality content – just some of the key areas that digital marketers must focus on to succeed.
Feel guilty every time you throw away your “recyclable” coffee cup?
COLOR Thinking for COLOR Success Executive Dinner October 24, 2017, Radisson Blu Aqua Hotel, Chicago 221 North Columbus Drive 60601 Chicago Illinois United States Agenda 06:30Registration & Drinks 06:45Welcome & Introductions 07:00Keynote Presentations Laurie PressmanVice President, Pantone Color InstituteCOLOR THINKING FOR BETTER DESIGNIn today’s highly visual society, where we are option saturated, attention scarce and
Firas Hnoosh of Perkins+Will has worked on everything from a tower in east London’s Olympic Village to the National Bank of Abu Dhabi Global HQ.